TAKE PART IN THE CREATION OF THE CITROËN C3 AIRCROSS AD "LIVE" ON FACEBOOK ON 7 AND 14 SEPTEMBER
For the launch of New C3 Aircross Compact SUV, Citroën is innovating with a 100% social and participative approach in which web users get to choose the scenes for the advertising film for the new compact SUV. They will be able to participate live on Facebook on 7 and 14 September, selecting eight scenes illustrating the car's numerous uses, features and benefits. With this world first, rolled out in five launch countries including the UK, the brand is once again backing up its "CITROËN INSPIRED BY YOU" signature by inviting the public to take control of the advertising film. https://www.facebook.com/CitroenUK
For the launch of New C3 Aircross, Citroën is calling on fans to choose their favourite advertising storyline. How does it work? The brand is organising a Facebook Live vote on the Citroën UK page on 7 and 14 September as follows:
- The advertising film illustrates numerous possibilities and activities with the car, including a surfer loading his surfboard into the vehicle, a father with his children and a stuntman opting to enter the car via the sunroof. For each vote, web users can choose their favourite storyline from two options.
- On 7 September, the votes will concern the first part of the film, with four choices to be made by watching eight scenes. The second half of the film will be addressed live on 14 September with four further choices from another eight options.
- The UK live session will be open from 4.00pm to 8.00pm, giving web users the possibility of logging in at their convenience. The voting process only takes a few minutes. The brand will then offer participants the chance to watch four new videos about New C3 Aircross.
This launch initiative is a world first, made possible by new live video technology on Facebook. Citroën is rolling out the initiative in five launch countries, giving each one the power to create its own film, i.e. the one chosen by its web community, in the UK, France, Germany, Italy and Spain.
Of the 16 scenes available, only the eight favourites will be edited to make up the film for the advertising campaign in each country. The icing on the cake is that participants will be able to enjoy an avant-première screening of the film on the Citroën UK Facebook page before its first TV broadcast.
The new advertising campaign is a further opportunity to illustrate the brand's new signature, "CITROËN INSPIRED BY YOU".
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The Citroën brand:
Citroën is an international automotive brand with a full range of cars and light commercial vehicles. Founded in 1919, Citroën has made its mark through its bold and creative approach to automotive design. These values are harnessed in the pursuit of well-being, with fresh solutions to the changing demands of customers in each era. Today, Citroën is reinventing itself with models such as New C3 and the New C3 Aircross compact SUV that place an emphasis on design, comfort and intelligent technology, bringing a breath of fresh air to the automotive landscape. As a people-minded brand, Citroën is proud to offer a smooth and transparent customer experience, as illustrated by the online review site Citroën Advisor. With 10,000 customer contact points in more than 80 countries worldwide, Citroën sold more than 1.1 million vehicles in 2016. Citroën has also amassed eight Manufacturers’ titles in the FIA World Rally Championship and three consecutive Manufacturers’ titles in the World Touring Car Championship in 2014, 2015 and 2016.