CITROËN UK APPOINTS CHARLES MARTIN AS NEW SALES DIRECTOR

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  • Charles Martin to assume new role on Monday 4 January 2021.
  • Martin previously worked as Director of Aftersales Operations for Groupe PSA UK and has been with Groupe PSA UK since 2003.
  • Martin responsible for delivering success via the ‘Citroën Advance UK’ plan, with a focus on increasing the brand’s sales and market share in the UK.


Citroën has appointed Charles Martin its new UK Sales Director. He will assume his new role on 4 January 2021.

Martin previously worked as Director of Aftersales Operations for Groupe PSA UK, overseeing aftersales activities across Peugeot, Citroën, DS Automobiles and Vauxhall. Martin has been part of the Groupe PSA UK family since 2003 when he joined Citroën UK as an Aftersales Commercial Manager. An experienced automotive professional, Martin has held a number of sales roles during his career, including time as Sales Manager with Robins & Day and at an independent retailer.

In his new position, Martin will be responsible for growing Citroën UK’s sales volumes and market share as it embarks on its recently-announced ‘Citroën Advance UK’ mid-term plan, which includes a new ‘Fair Pricing’ policy, increased focus on online sales via the Citroën Store, improving residual values across all models and improved collaboration with its network partners.

Eurig Druce, Citroën UK‘s Managing Director, said: “I’d like to welcome Charles to his new role here in Team Citroën. Charles has been with Groupe PSA UK for nearly two decades and he has a proven commercial pedigree. We are embarking on an exciting period here in the UK with the launch of our Citroen Advance Plan and I am confident Charles make a significant contribution to the success of this potentially game-changing initiative for the UK business. I wish him the very best in his new role.”

ENDS

 

 

FOR FURTHER INFORMATION:

JOHN HANDCOCK, HEAD OF COMMUNICATIONS     

07810 180249       

john.handcock@citroen.com

SIMON BROOME, PR MANAGER

07827 840050      

simon.broome@citroen.com

MICHAEL ARNOLD, PRESS FLEET MANAGER                     

07831 829410       

michael.arnold@mpsa.com

JEREMY TOWNSEND, COMMUNICATIONS DIRECTOR

JOSEPH GORSUCH, PRODUCT COMMS ASSISTANT

07827 896480       

jeremy.townsend@mpsa.com

joseph.gorsuch@ext.mpsa.com

 

FOLLOW CITROËN ON TWITTER AT: www.twitter.com/citroenuk

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The Citroën Brand

At the heart of the automotive market, Citroën has asserted itself since 1919 as a popular brand in the true sense of the word, making people and their lifestyles its first source of inspiration. This spirit is underlined by the ‘Inspired by You’ brand signature and is embodied by cars combining unique design and benchmark comfort. Within the sector of mainstream brands, Citroën also stands out with a unique customer experience (Citroën Advisor, ‘La Maison Citroën’, etc.). In 2019, the Citroën sold one million vehicles in over 90 countries.

 

The Citroën Brand in the UK

The UK is the 4th largest market for Citroën globally, with 80,000 vehicles sold in 2019. Based in Coventry, Citroën UK’s range of hatchbacks includes C1 (city car), C3 (supermini) and C4 Cactus (compact family car). The UK SUV line-up consists of C3 Aircross (compact SUV) and C5 Aircross (mid-size SUV). The UK MPV range features Berlingo (5 or 7-seats), Grand C4 SpaceTourer (7-seats) and SpaceTourer (up to 9-seats). Citroën UK’s Light Commercial Vehicle offering covers all sectors of the market with Berlingo Van, Dispatch and Relay. Citroën has a clearly defined electrification strategy with all models across the range offering an electrified version by 2025. In the UK, 2020 sees the launch of New C5 Aircross SUV Hybrid (PHEV), plus the introduction of Dispatch and Relay battery electric vehicles (BEV).

 

Citroën UK media site: https://uk-media.citroen.com/ - @CitroenUK

 

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