STEPHANE CESAREO IS APPOINTED DIRECTOR OF COMMUNICATIONS FOR CITROËN

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Effective from November 2, 2020, Stephane Cesareo is appointed Director of Communications for Citroën. He reports to Laurent Barria, Citroën Marketing and Communications Director.



Stéphane Cesareo, 51, is a graduate of KEDGE - Bordeaux Ecole de Management.

 

After beginning his career at Volvo in 1992, he joined Ford France where he held commercial positions in service and sales. He was successively Head of Ford's Press Department and Director of Communications and External Relations. He was then appointed Director of Global Communications for Lincoln in Detroit, USA. Since 2016, he has been based at Ford of Europe in the UK, where he led all international product launches and the European communications strategy for SUV ranges and for Mustang. With his strong international experience, he is appointed Communications Director for the Citroën Brand as of November 2, 2020.

 

"Stephane Cesareo will be responsible for defining a global communications strategy, increasing the visibility of the Citroën Brand in the world, and supporting its growth dynamic", Laurent Barria, Global Marketing and Communications Director.

 

FOR FURTHER INFORMATION:

JOHN HANDCOCK, HEAD OF COMMUNICATIONS     

07810 180249       

john.handcock@citroen.com

SIMON BROOME, PR MANAGER

07827 840050      

simon.broome@citroen.com

MICHAEL ARNOLD, PRESS FLEET MANAGER                      

07831 829410       

michael.arnold@mpsa.com

JEREMY TOWNSEND, COMMUNICATIONS DIRECTOR

JOSEPH GORSUCH, PRODUCT COMMS ASSISTANT

07827 896480       

jeremy.townsend@mpsa.com

joseph.gorsuch@ext.mpsa.com

 

 

 

 

FOLLOW CITROËN ON TWITTER AT: www.twitter.com/citroenuk

FIND CITROËN ON FACEBOOK AT: www.facebook.com/citroenuk

FOLLOW CITROËN ON INSTAGRAM AT: www.instagram.com/citroenuk

 

The Citroën Brand

At the heart of the automotive market, Citroën has asserted itself since 1919 as a popular brand in the true sense of the word, making people and their lifestyles its first source of inspiration. This spirit is underlined by the ‘Inspired by You’ brand signature and is embodied by cars combining unique design and benchmark comfort. Within the sector of mainstream brands, Citroën also stands out with a unique customer experience (Citroën Advisor, ‘La Maison Citroën’, etc.). In 2019, the Citroën sold one million vehicles in over 90 countries.

 

The Citroën Brand in the UK

The UK is the 4th largest market for Citroën globally, with 80,000 vehicles sold in 2019. Based in Coventry, Citroën UK’s range of hatchbacks includes C1 (city car), C3 (supermini) and C4 Cactus (compact family car). The UK SUV line-up consists of C3 Aircross (compact SUV) and C5 Aircross (mid-size SUV). The UK MPV range features Berlingo (5 or 7-seats), Grand C4 SpaceTourer (7-seats) and SpaceTourer (up to 9-seats). Citroën UK’s Light Commercial Vehicle offering covers all sectors of the market with Berlingo Van, Dispatch and Relay. Citroën has a clearly defined electrification strategy with all models across the range offering an electrified version by 2025. In the UK, 2020 sees the launch of New C5 Aircross SUV Hybrid (PHEV), plus the introduction of Dispatch and Relay battery electric vehicles (BEV).

 

Citroën UK media site: https://uk-media.citroen.com/ - @CitroenUK

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