CITROËN UNVEILS PARISIAN INSPIRED AMI - 100% ËLECTRIC MODELS

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Tue, 01/09/2020 - 15:00

To mark the launch of Ami - 100% ëlectric in Europe, Citroën has unveiled 20 unique livery designs for the two-seater electric model inspired by the 20 districts of Paris. The “Ami ❤️ Paris” campaign will see the 20 uniquely designed Citroën Ami models available for car sharing via the Parisian Free2Move fleet from the middle of September.



Citroën has launched a bespoke fleet of Ami - 100% ëlectric models as part of Free2Move’s car sharing fleet in Paris. Over 100 Ami - 100% ëlectric models will soon be available via the Parisian car sharing service, including 20 models with unique designs inspired by the 20 districts of Paris.

The "Ami ❤️ Paris" designs have been influenced by the stories of Paris’ local inhabitants, with models liveried to reflect the city’s much loved and well-known districts, including Montmartre, Champs-Élysées and Tour Eiffel. The designs came from Parisians in all walks of life, including David Twose, an artist based in Montmartre, a youth hostel worker in Belleville and a boatman who brings tourists to Paris via the Javel district.

Car sharing with Free2Move is the perfect way to showcase Ami - 100% ëlectric’s many qualities in an urban setting. The compact two-seater car is designed to weave through inner-city streets like those in Paris, while maintaining maximum comfort and safety. Available to drive for anybody over the age of 16, and with no license required, Ami - 100% ëlectric leads the way as an urban electric mobility solution, with a 5.5kWh battery and range of up to 43 miles.

Already a popular hit, Ami - 100% ëlectric has sold over 1,000 sales examples so far.

With Ami - 100% ëlectric being available to anyone 16 and over to drive, the inclusion in the Free2Move fleet has been an attractive choice for young Parisians wanting an easy option to get around the city in style.

With no minimum rental duration, two pricing options are available for Ami:

  • Without a subscription, rental costs €0.39 per minute, €18 for the first hour (then €9 per hour for any additional hours) and €60 per day.
  • With a no contract subscription of €9.90 per month, rental costs €0.26 per minute, €12 for the first hour (then €6 per hour for any additional hours) and €40 per day.

Easily accessible with the Free2Move mobile app, customers can book the nearest Ami in real time for a few minutes, a few hours or all day.

To mark the launch of the 20 unique Ami - 100% ëlectric designs, Citroën has created a series of short films for social media to tell the stories of the Parisians who participated in the development of the designs.

To find out more about "Ami ❤️ Paris", please visit: https://amiaimeparis.fr/
https://www.youtube.com/watch?v=8fjti266yvE&feature=youtu.be

 

PHOTO AND VIDEOS AVAILABLE AT:

www.citroencommunication-echange.com/

Use-name (CAPS) : AMI_AIME_PARIS

Password : autopartage_free2move_paris

FOR FURTHER INFORMATION:

JOHN HANDCOCK, HEAD OF COMMUNICATIONS    

07810 180249      

john.handcock@citroen.com

SIMON BROOME, PR MANAGER

07827 840 050     

simon.broome@citroen.com

EMMA GAFFNEY, MEDIA RELATIONS EXECUTIVE      

07747 898130      

emma.gaffney@citroen.com

CRAIG MORROW, PRESS FLEET OFFICER                    

07747 764745      

craig.morrow@mpsa.com

JEREMY TOWNSEND, COMMUNICATIONS DIRECTOR

07827 896480      

jeremy.townsend@mpsa.com

FOLLOW CITROËN ON TWITTER AT: www.twitter.com/citroenuk

FIND CITROËN ON FACEBOOK AT: www.facebook.com/citroenuk

FOLLOW CITROËN ON INSTAGRAM AT: www.instagram.com/citroenuk

The Citroën Brand

At the heart of the automotive market, Citroën has asserted itself since 1919 as a popular brand in the true sense of the word, making people and their lifestyles its first source of inspiration. This spirit is underlined by the ‘Inspired by You’ brand signature and is embodied by cars combining unique design and benchmark comfort. Within the sector of mainstream brands, Citroën also stands out with a unique customer experience (Citroën Advisor, ‘La Maison Citroën’, etc.). In 2019, the Citroën sold one million vehicles in over 90 countries.

The Citroën Brand in the UK

The UK is the 4th largest market for Citroën globally, with 80,000 vehicles sold in 2019. Based in Coventry, Citroën UK’s range of hatchbacks includes C1 (city car), C3 (supermini) and C4 Cactus (compact family car). The UK SUV line-up consists of C3 Aircross (compact SUV) and C5 Aircross (mid-size SUV). The UK MPV range features Berlingo (5 or 7-seats), Grand C4 SpaceTourer (7-seats) and SpaceTourer (up to 9-seats). Citroën UK’s Light Commercial Vehicle offering covers all sectors of the market with Berlingo Van, Dispatch and Relay. Citroën has a clearly defined electrification strategy with all models across the range offering an electrified version by 2025. In the UK, 2020 sees the launch of New C5 Aircross SUV Hybrid (PHEV), plus the introduction of Dispatch and Relay battery electric vehicles (BEV).

Citroën UK media site: https://uk-media.citroen.com/ - @CitroenUK

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