NEW CITROËN C4 CACTUS ONETONE: GO BE DIFFERENT | Media Citroën UK

NEW CITROËN C4 CACTUS ONETONE: GO BE DIFFERENT

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Mon, 27/02/2017 - 08:00

Citroën is further enhancing the C4 Cactus range with the introduction a C4 Cactus OneTone version. The eye-catching OneTone model features Obsidian Black metallic paint, black Airbump®, 17-inch black alloy wheels and special OneTone graphics. To mark the launch of this latest addition to the range, C4 Cactus OneTone features in a new advertising campaign alongside a surprising young talent [video link). The new C4 Cactus OneTone will go ‘on sale’ in the UK from 1 April 2017, priced from £19,020 OTR.



For those seeking a new take on the standout charms of the multi-award winning C4 Cactus, yet more choice is on the way. The new Citroën C4 Cactus OneTone will go ‘on sale’ in the UK from 1 April.

Offering an elegantly styled exterior that plays on the harmony between the tone-on-tone black body paint, black Airbumps® and black alloy wheels, the C4 Cactus OneTone retains all the original personality of the iconic Citroën model, while adding a fresh new look and dynamic presence.

The new version features Obsidian Black metallic paint, 17-inch black ‘Cross’ alloy wheels and OneTone graphics on the rear quarter panels. The C4 Cactus PureTech 110 S&S manual OneTone is based on the range-topping Flair trim level. The new model offers distinctive style with all the latest technologies designed for well-being. Additional equipment includes the City Park Pack with front parking sensors, gap measurement and Park Assist self-parking. Other features include a two-tone leather steering wheel and dark tinted rear windows, plus a Navigation and Hi-Fi Pack with 6 speakers and an ARKAMYS digital amplifier. There is also Bluetooth® hands free functionality and media streaming.

As part of the launch promotion, C4 Cactus OneTone features in a new attention-grabbing video advertisement. In what has become a well-known TV scene, a jury is auditioning contestants in a talent show. The next contestant is Annabel, an adorable little girl with the face of an angel, who instantly wins the hearts of the audience. Backstage, her nervous parents are comforted by the host. The jury asks the contestant to begin. To everyone’s astonishment, the little girl bursts into a rousing rendition of a hard rock song. Dressed in her little pink cardigan, but possessed by a heavy-metal spirit, Annabel belts out the song.

The mother and daughter are then seen leaving in the C4 Cactus OneTone with the sound of hard rock contrasting with the stylish elegance of the car.

The film perfectly sums up the Citroën C4 Cactus OneTone. Under its pure and elegant
all-black body, this car loses none of its edge. That same spirit is summed up in the advertising slogan, “GO BE DIFFERENT”.

The new advertising film made its UK debut on TV last Saturday (25 February) during The Voice.

The C4 Cactus PureTech 110 S&S manual OneTone is priced from just £19,020 MRRP OTR.

WATCH THE ADVERT HERE: https://www.youtube.com/watch?v=rFGmnMwmSNQ&feature=youtu.be

For more information about the new Citroën C4 Cactus OneTone and all the other models in the C4 Cactus range, please visit; www.citroen.co.uk

FOR FURTHER INFORMATION:

ANDREW DIDLICK
JOHN HANDCOCK
KATIE READ
MICHAEL ARNOLD
CRAIG MORROW
07836 362859  
07810 180249    
07834 500267 
07831 829410 
07747 764745 
andrew.didlick@mpsa.com
john.handcock@citroen.com
katie.read@citroen.com
michael.arnold@citroen.com
craig.morrow@mpsa.com

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The Citroën brand:

Citroën harnesses creative flair and technology to enhance well-being. Since 1919 Citroën has made a major contribution to putting cars within reach of the general public, providing practical and purposeful answers to the questions arising in each era. Citroën cars today place a premium on design, comfort and useful technology. With 10,000 customer contact points and presence in over 90 countries, Citroën sold 1.2 million vehicles worldwide in 2015. The brand has also amassed eight manufacturers’ titles in the WRC and three Manufacturers’ FIA World Championship titles from the 2014, 2015 and 2016 WTCC seasons.

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