NEW CITROËN C3 AIRCROSS HEADS FOR THE ALPS AT ‘LA FOLIE DOUCE’ IN VAL D’ISÈRE
Citroën is heading for the Alps in New C3 Aircross. To celebrate a new partnership, Citroën’s latest model can be found at ‘La Folie Douce’ in Val d’Isère for the rest of the ski-season. ‘La Folie Douce’ is one of the best spots at the resort to experience a unique ‘feel good’ blend of high-quality cuisine and high-altitude events. Guests of all ages can enjoy lively outdoor activities at ‘La Folie Douce’ every Monday, as well as travelling between Val d’Isère and Tignes in New C3 Aircross throughout the season.
After hitting the French beaches last summer with E-Mehari, Citroën is now heading for the Alps in New C3 Aircross. The brand has partnered with ‘La Folie Douce’, one of the Val d‘Isère resort’s most popular venues. New C3 Aircross Compact SUV is already geared up for winter with 12 driver assistance systems, including Grip Control® and Hill Descent Assist.
Skiers will find Citroën at ‘La Folie Douce’ every Monday for ‘DISCOBALL’ – a post-ski event like no other. The party venue offers an enticing blend of bold regional flavours and ‘old skool’ dance music that brings everyone together, tempting all generations to enjoy the thrills of outdoor musical entertainment.
A concept totally in keeping with Citroën's new international signature ‘INSPIRED BY YOU’, this initiative clearly demonstrates that people and their lifestyles are the brand’s primary sources of inspiration.
The 800,000 visitors expected during the season can experience New C3 Aircross for themselves as a fleet of new Citroën compact SUVs transports guests from the foot of the ‘La Daille’ lift, up to the venue. Guests staying at the partner hotels of ‘La Folie Douce’ will also be offered transportation between Tignes and Val d ‘Isère.
Holidaymakers can now fall in love with New C3 Aircross, its cabin and its unrivalled modularity. Inspired by the Citroën Advanced Comfort® programme, New C3 Aircross offers a sense of total well-being for drivers and passengers alike. Boasting state-of-the-art comfort and safety, the car features a number of useful driver assistance systems including Active Safety Brake, Park Assist and Blind Spot Monitoring. As a result, the mountain roads will provide a perfect setting for this latest Citroën adventure.
Citroën ‘DISCOBALL’ at ‘La Folie Douce’, Val d ‘Isère: Every Monday, 12:00 - 17:00 CET.
PHOTOS AVAILABLE AT:
Username (CAPS): LAFOLIE
Password (CAPS): DOUCE_18
For more information about the Citroën brand, please visit www.citroen.co.uk
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The Citroën brand:
Citroën is an international automotive brand with a full range of cars and light commercial vehicles at the heart of the mainstream market. Founded in 1919, Citroën has made its mark through its bold and creative approach to automotive design. These values are harnessed in the pursuit of well-being, with fresh solutions to the changing demands of customers in each era. Today, Citroën is reinventing itself with models such as New C3 and the New C3 Aircross compact SUV that place an emphasis on design, comfort and intelligent technology, bringing a breath of fresh air to the automotive landscape. As a people-minded brand, Citroën is proud to offer products that take inspiration directly from its customers, the spirit of which is highlighted in its brand signature ‘Inspired By You’. The brand also offers a unique customer experience with its city store concept ‘La Maison Citroën’ and its online opinion site ‘Citroën Advisor’. With 10,000 customer contact points in almost 80 countries worldwide, Citroën sold more than 1.1 million vehicles in 2016. Citroën has also amassed eight Manufacturers’ titles in the FIA World Rally Championship and three consecutive Manufacturers’ titles in the World Touring Car Championship in 2014, 2015 and 2016.