JOIN CITROËN AT VIVATECH AS IT PRESENTS ITS VISION OF TOMORROW’S MOBILITY

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Tue, 23/04/2019 - 15:30

For 100 years, Citroën has applied its boldness and creativity with a view to enhancing mobility. As such, it was a natural decision for the brand to take part in VivaTech - the global innovation event held in Paris - for the world premiere of its latest concept car and the presentation of other mobility projects in collaboration with leading French partners.

Join us on the Citroën stand at VivaTech for the press day on Thursday 16 May 2019. https://vivatechnology.com/



1. FEATURING ON THE CITROËN STAND (Paris Expo Porte de Versailles - Hall 1)

a) Two complementary visions of mobility that project the brand into the future, with one concept car making its world debut:

  • The 100% electric urban mobility solution - Ami One Concept - a distinctive fully electric object that places digital technology at the heart of a new urban mobility experience, offering greater freedom and peace-of-mind.
  • Citroën’s vision of ultra-comfort with a second concept car, celebrating Citroën’s centenary in a world exclusive at VivaTech 2019 on Thursday 16 May. With its exceptional styling, it symbolises ultra-comfort and offers a unique travelling experience on-board. This is a 100% electric and autonomous object featuring artificial intelligence.

HD teaser picture available here: https://sharing.oodrive.com/easyshare/fwd/link=YsmtUhwuwFGBmzBNIj54yA)

b) Partners for a new mobility experience

Citroën will also present its latest innovations dedicated to improving the digital experience and motoring well-being, developed in collaboration with five French partners:

  • Ami One Concept Digital Experience, a simplified customer journey devised with Mullenlowe.
  • The sound identity of Ami One Concept, created by Start-Rec. A sound ambiance for a fresh experience in the city.
  • The Citroënist editorializer, developed with Relaxnews. An editorial platform that allows media to access a range of information about the brand.
  • SEETROËN motion sickness glasses, an innovation that enhances travelling comfort developed with Boarding Ring and Studio 5.5.

Having supported its customers in their desire for mobility for 100 years, Citroën will also welcome Free2Move (Groupe PSA’s mobility brand) to the stand. The aim of Free2Move is to support new trends in society and to meet future mobility needs.

2. WORLD REVEAL OF THE SECOND CONCEPT CAR OF THE CENTENARY YEAR (Thursday 16 May at 9.30am local time)

Come and witness the world reveal of the second concept car to celebrate Citroën’s centenary year at 9.30am on Thursday 16 May 2019.

3. INTERVIEW SEVERAL SPOKESPERSONS STARTING AT 8.00AM ON THURSDAY 16 MAY

  • Brand strategy: Linda Jackson, Citroën’s Global CEO
  • Communication & marketing strategy: Arnaud Belloni, Marketing & Communications Director
  • Product strategy: Xavier Peugeot, Citroën Product Director
  • Design strategy: Pierre Leclercq, Citroën Design Director

All interview requests via Emma Gaffney via emma.gaffney@citroen.com or 07747 898130

VivaTech media accreditation can be completed online: https://subscribe.vivatechnology.com/media

The deadline is 12.00noon on Wednesday 15 May 2019.

We hope to see you there.

FOR FURTHER INFORMATION:

JOHN HANDCOCK, HEAD OF COMMUNICATIONS

07810 180249

john.handcock@citroen.com

SIMON BROOME, PR MANAGER

07827 840 050

simon.broome@citroen.com

EMMA GAFFNEY, MEDIA RELATIONS EXECUTIVE

07747 898130

emma.gaffney@citroen.com

CRAIG MORROW, PRESS FLEET OFFICER

07747 764745

craig.morrow@mpsa.com

JEREMY TOWNSEND, COMMUNICATIONS DIRECTOR

07827 896480

jeremy.townsend@mpsa.com

FOLLOW CITROËN ON TWITTER AT: www.twitter.com/citroenuk

FIND CITROËN ON FACEBOOK AT: www.facebook.com/citroenuk

FOLLOW CITROËN ON INSTAGRAM AT: www.instagram.com/citroenuk

The Citroën Brand

At the heart of the automotive market, Citroën has asserted itself since 1919 as a popular brand in the true sense of the word, making people and their lifestyles its first source of inspiration. A spirit underlined by its ‘Inspired by You’ signature and embodied by cars combining unique design and benchmark comfort. Within the sector of mainstream brands, Citroën also stands out with a unique customer experience (Citroën Advisor, ‘La Maison Citroën’, etc.). In 2018, the Brand sold 1.05 million vehicles in over 80 countries.

Citroën media site: https://uk-media.citroen.com/ - @CitroenUK

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