FOLLOWING THE SUCCESS OF THE SEETROËN GLASSES, CITROËN LAUNCHES A CENTENARY LIMITED EDITION AT VIVATECH

download-pdf
download-image
download-all
Wed, 15/05/2019 - 17:00

Following the success of the Seetroën glasses, the first glasses to eliminate travel sickness, Citroën is launching S19, a limited edition model, at the VivaTech show, taking place 16 to 18 May. The new Seetroën S19 glasses feature the same principle as the original model launched last July, by recreating the horizon line through a coloured liquid to resolve a conflict of the senses.Both models are now available for purchase at Citroën’s lifestyle e-boutique, priced at €99 (lifestyle.citroen.com).

Watch a video on the glasses here: https://youtu.be/a_Bp9T6h6VQ



The launch of the Seetroën glasses in July 2018 attracted plenty of attention, with over 20 million web views and sales of 15,000 units in the space of a few months. Following this success, Citroën is launching a limited edition model of the anti-travel sickness glasses: Seetroën S19.

As with the initial model, Seetroën S19 glasses were developed with the start-up company Boarding RingTM and the design studio 5.5. The new, smarter glasses feature transparency technology, with a shade that matches the blue liquid recreating the horizon line to resolve a conflict of the senses.

With more and more time spent reading on smartphones and tablets, travel sickness affects children and adults alike, and not just in cars but boats, buses and other means of transport. The “Inspired by You” innovation from the French marque, designed for greater well-being, will be launched at VivaTech. VivaTech is a global innovation event held from 16 to 18 May at the Paris Expo exhibition centre at Porte de Versailles.

Both Seetroën models can be worn by adults and children aged ten and over, which is when the inner ear finishes growing. The glasses do not contain lenses, so they can be shared with all travelling companions. Users simply put them on for 10 to 12 minutes when the initial symptoms appear.

Seetroën S19 is a limited edition with only 1,919 units produced, in honour of the brand’s centenary year. Advance orders opened on 15 May for delivery in early July. The two Seetroën models are available for €99 each at Citroën’s lifestyle e-boutique: lifestyle.citroen.com. The glasses will be available in the following countries: UK, France, Portugal, Benelux, Spain, Italy, Austria, Germany, the Netherlands, Ireland and Poland.

Watch a video on the glasses: https://youtu.be/a_Bp9T6h6VQ

FOR FURTHER INFORMATION:

JOHN HANDCOCK, HEAD OF COMMUNICATIONS

07810 180249

john.handcock@citroen.com

SIMON BROOME, PR MANAGER

07827 840 050

simon.broome@citroen.com

EMMA GAFFNEY, MEDIA RELATIONS EXECUTIVE

07747 898130

emma.gaffney@citroen.com

CRAIG MORROW, PRESS FLEET OFFICER

07747 764745

craig.morrow@mpsa.com

JEREMY TOWNSEND, COMMUNICATIONS DIRECTOR

07827 896480

jeremy.townsend@mpsa.com


FOLLOW CITROËN ON TWITTER AT: www.twitter.com/citroenuk
FIND CITROËN ON FACEBOOK AT: www.facebook.com/citroenuk
FOLLOW CITROËN ON INSTAGRAM AT: www.instagram.com/citroenuk

The Citroën Brand
At the heart of the automotive market, Citroën has asserted itself since 1919 as a popular brand in the true sense of the word, making people and their lifestyles its first source of inspiration. A spirit underlined by its ‘Inspired by You’ signature and embodied by cars combining unique design and benchmark comfort. Within the sector of mainstream brands, Citroën also stands out with a unique customer experience (Citroën Advisor, ‘La Maison Citroën’, etc.). In 2018, the Brand sold 1.05 million vehicles in over 80 countries.

Citroënmedia site: https://uk-media.citroen.com/ - @CitroenUK

Scroll