Fri, 30/11/2018 - 10:15

Edward (Ed) Hickin moves from Head of Commercial Actions at Citroën UK to head up Business Sales, with effect from 1 December 2018. The latest Citroën models, such as New C5 Aircross SUV, New C4 Cactus Hatch and New Berlingo Van present significant incremental Business Sales opportunities in 2019. Ed succeeds Kristian Cholmondeley who moves to DS Automobiles UK as Head of Marketing Communications.

Ed Hickin has been appointed Head of Business Sales for Citroën in the UK, where his remit will be to maximise Citroën LCV and passenger car sales, primarily through the Citroën Business Centre Network.

After joining Citroën UK in 2003, Ed Hickin spent his first eleven years working with the Citroën Dealer Network in a number of field-based roles. Having sold Citroën cars and vans directly to UK businesses as an Area Fleet Manager – and having been part of the team that developed and rolled out the original Citroën Business Centre Programme in the UK – Ed brings a wealth of B2B sales experience to his new role. Ed was appointed Head of Commercial Actions at Citroën UK in October 2017. He takes up his new position during the launch phase for both New Citroën C5 Aircross SUV and New Berlingo Van.

Ed Hickin said; “I am excited to be appointed Head of Business Sales at this important time for the brand in the UK. The Citroën Business Centre Network will play a vital role in the sales success of products such as New C5 Aircross SUV, New C4 Cactus Hatch and New Berlingo Van with local fleet operators and Small, Medium Enterprises. With so many business-friendly products in the Citroën range now, 2019 is set to be a hugely successful year for Business Sales and a significant opportunity for the entire Citroën Dealer Network. I look forward to working with our Dealer partners to maximise sales and profitability in this important sector of the market.”

Eurig Druce, Citroën UK Sales Director, commented; “I am delighted to welcome Ed to lead our Business Sales offensive in 2019. Over the past two years, Citroën UK has successfully re-built a Retail foundation to our sales results, taking full advantage of our complete range renewal and averaging Retail sales growth of 27% for the past 7 months. For 2019, our aim is to build on this strong foundation and our historic success within the B2B market with both our Business Centres and Business Active Partners. Ed will play a crucial role with all Dealer partners to make this a success.”

Eurig added; “I thank Kris for his commitment and efforts, and wish him all the best in his new position working for the DS brand here in the UK.”

For more information about the Citroën Business Centre Network, the multi-award winning Citroën LCV range and the full Citroën passenger car range, please visit http://business.citroen.co.uk/


ANDREW DIDLICK    07836 362859    andrew.didlick@mpsa.com
JOHN HANDCOCK    07810 180249    john.handcock@citroen.com  
KATIE READ              07834 500267    katie.read@citroen.com
EMMA GAFFNEY       07747 898130    emma.gaffney@citroen.com
CRAIG MORROW      07747 764745    craig.morrow@mpsa.com

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The Citroën brand:
Citroën is an international automotive brand with a full range of cars and light commercial vehicles at the heart of the mainstream market. Founded in 1919, Citroën has made its mark through its bold and creative approach to automotive design. These values are harnessed in the pursuit of well-being, with fresh solutions to the changing demands of customers in each era. Today, Citroën is reinventing itself with models such as C3 and the New C3 Aircross compact SUV that place an emphasis on design, comfort and intelligent technology, bringing a breath of fresh air to the automotive landscape. As a people-minded brand, Citroën is proud to offer products that take inspiration directly from its customers, the spirit of which is highlighted in its brand signature ‘Inspired By You’. The brand also offers a unique customer experience with its city store concept ‘La Maison Citroën’ and its online opinion site ‘Citroën Advisor’. With 10,000 customer contact points in almost 80 countries worldwide, Citroën sold more than 1.1 million vehicles in 2016. Citroën has also amassed eight Manufacturers’ titles in the FIA World Rally Championship and three consecutive Manufacturers’ titles in the World Touring Car Championship in 2014, 2015 and 2016.