BACK IN THE SADDLE WITH RIDER THE CITROËNIST BY MARTONE BIKES

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Sat, 04/07/2020 - 08:45
  • Cycling, which has been on the rise since the end of lockdown, should be comfortable and elegant.
  • Citroën offers two models of “Rider The Citroënist by Martone” – bikes with functionality and style.
  • New “Woman Rider The Citroënist by Martone” comes with a basket and is designed for everyday life.


Since the end of confinement, cycling has taken off in terms of popularity and is settling in as an alternative to public transport – not only in towns and cities, but also in rural areas. It is an alternative means of mobility that should always be practical and stylish.

First came “Rider The Citroënist by Martone” in the spring of 2019, a model designed for men and a bike defined by the know-how and passion for "chic mobility" of Martone Cycling.

Now Citroën presents a new model, for women: “Woman Rider The Citroënist by Martone”. Designed both for everyday life and for leisure, “Woman Rider The Citroënist by Martone” features a basket integrated onto the handlebars, which is ideal for transporting small objects.

The frames of the two bikes are fabricated from an alloy of steel and aluminium, and weighs just 12 kg. The white colour contrasts with the black wheels (700 mm x 32 mm) and their puncture resistant tyres, and the stainless steel rims. The premium three-speed gear assembly is manufactured by Sturmey Archer, allowing riders to pedal smoothly at all times. Both bikes also stand out with their red chains – a detail specific to Martone models.

The Citroënist logo appears on the saddle and the crossbar (alongside the Martone logo). The Citroën Origins logo – created for Citroën's centenary in 2019 – is proudly displayed on the front of the frame underneath the handlebar. The men's model is available in two sizes (52 and 56 cm) and the women’s model comes in one size (44 cm).

“Rider The Citroënist by Martone” and “Woman Rider The Citroënist by Martone” can be purchased online via the Citroën Lifestyle e-store: https://lifestyle.citroen.com/ at a price of 950 euros and 980 euros respectively.

Link to pictures:  https://bit.ly/BikesTheCitroënist

 

FOR FURTHER INFORMATION:

JOHN HANDCOCK, HEAD OF COMMUNICATIONS

07810 180249  

john.handcock@citroen.com

SIMON BROOME, PR MANAGER

 

 

EMMA GAFFNEY, MEDIA RELATIONS EXECUTIVE  

 

 

CRAIG MORROW, PRESS FLEET MANAGER                

 

 

JEREMY TOWNSEND, COMMUNICATIONS DIRECTOR

07827 896480  

jeremy.townsend@mpsa.com

 

FOLLOW CITROËN ON TWITTER AT www.twitter.com/citroenuk

FIND CITROËN ON FACEBOOK AT www.facebook.com/citroenuk

FOLLOW CITROËN ON INSTAGRAM AT www.instagram.com/citroenuk

 

The Citroën Brand

At the heart of the automotive market, Citroën has asserted itself since 1919 as a popular brand in the true sense of the word, making people and their lifestyles its first source of inspiration. This spirit is underlined by the ‘Inspired by You’ brand signature and is embodied by cars combining unique design and benchmark comfort. Within the sector of mainstream brands, Citroën also stands out with a unique customer experience (Citroën Advisor, ‘La Maison Citroën’, etc.). In 2019, the Citroën sold one million vehicles in over 90 countries.

The Citroën Brand in the UK

The UK is the 4th largest market for Citroën globally, with 80,000 vehicles sold in 2019. Based in Coventry, Citroën UK’s range of hatchbacks includes C1 (city car), C3 (supermini) and C4 Cactus (compact family car). The UK SUV line-up consists of C3 Aircross (compact SUV) and C5 Aircross (mid-size SUV). The UK MPV range features Berlingo (5 or 7-seats), Grand C4 SpaceTourer (7-seats) and SpaceTourer (up to 9-seats). Citroën UK’s Light Commercial Vehicle offering covers all sectors of the market with Berlingo Van, Dispatch and Relay. Citroën has a clearly defined electrification strategy with all models across the range offering an electrified version by 2025. In the UK, 2020 sees the launch of New C5 Aircross SUV Hybrid (PHEV), plus the introduction of Dispatch and Relay battery electric vehicles (BEV).

Citroën UK media site: https://uk-media.citroen.com/ - @CitroenUK

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