NEW Ë-C4 - 100% ËLECTRIC AND NEW C4: NEW-GENERATION CITROËN HATCHBACK UNVEILED IN PREVIEW IMAGES

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Tue, 16/06/2020 - 16:30
  • Citroën continues its electrification offensive in 2020, turning its attention from today to the compact hatchback segment – publishing the very first images of New ë-C4 - 100% ëlectric and New C4.
  • A new-generation C-Hatch that shakes up the segment, New ë-C4 and New C4 boast an innovative all-Citroën identity with:
    • Choice of powertrain: 100% electric, petrol or Diesel.
    • Strength of concept: a new silhouette that plays with several design codes, which marks the beginning of a new era of Citroën style.
    • Comfort on-board: all the element of the Citroën Advanced Comfort® programme, amplified by the ë-Comfort benefits of the all-electric version.
  • Proud heir to a line of daring compact Citroën cars, including the much-loved GS that celebrates its 50th anniversary this year.
  • The all-electric New ë-C4 and New C4 will be presented in detail on Tuesday 30 June and will make headlines in the second half of 2020.


  • AT THE HEART OF THE COMPACT HATCHBACK SEGMENT

Following on from its successful SUV offensive with the launch of C3 Aircross SUV and C5 Aircross SUV – 300,000 and 200,000 sales respectively – Citroën is ready for the next stage in the rollout of its product strategy, focusing firmly on the hatchback market.

Compact hatchbacks remain an important part of the European car market, accounting for nearly 28% of C-segment sales in 2019. New ë-C4 and New C4 tick all the boxes in this competitive segment, while offering a modern and characterful new design concept as an integral part of the product offering.

Citroën’s new-generation compact hatchback is inspired by its customers and the way they experience their cars. The 100% electric New ë-C4 and New C4 have all the qualities needed to shake up a segment that is having to reinvent itself. For Citroën, that means offering an all-new silhouette with a choice of 100% electric, petrol or Diesel power.

 

  • THREE DIFFERENT POWERTRAINS TO CHOOSE FROM: 100% ELECTRIC, PETROL OR DIESEL

New ë-C4 - 100% ëlectric and New C4 are the same modern and technologically advanced car, but with an enhanced choice of powertrains: 100% electric, petrol or Diesel. Customers simply choose the high-performance and efficient option that best meets their needs.

New ë-C4 is the fifth electrified model to be announced in 2020 as part of Citroën’s electrification strategy – after C5 Aircross SUV Hybrid, Ami, ë-Dispatch and ë-SpaceTourer.

 

  • INNOVATIVE POSTURE AND ASSERTIVE STYLE

New ë-C4 and New C4 also represent a new design concept at the heart of the C-Hatch segment, with a unique and bold identity. The elevated and assertive stance means the body shape has all the elegance and dynamism of a hatchback, while subtly adopting certain SUV traits for added strength and character.

Aerodynamic and flowing, the exterior design echoes Citroën’s well-known aesthetics, while bringing a new expression of style to the range. Its warm and high-tech interior instantly expresses well-being, comfort and modernity.

 

  • A NEW EXPRESSION OF THE CITROËN ADVANCED COMFORT® PROGRAMME

The complete embodiment of the Citroën Advanced Comfort® programme, New ë-C4 and New C4 offer a new sense of modern, all-round comfort:

  • Driving comfort is assured with Advanced Comfort seats and suspension featuring Progressive Hydraulic Cushions®. Comfort is amplified still further in New ë-C4 with the benefits of ë-Comfort: quiet operation, smoothness and fluid driving sensations.
  • Travelling comfort is underpinned by the amount of interior space and the practical on-board features – including an innovation for the front passenger (to be disclosed on 30 June).
  • Comfort in use is derived from the numerous on-board technologies and driver assistance systems.
  • Comfort of the mind comes from the soothing and sophisticated interior designs.

 

  • A LEGACY OF COMPACT CARS

Citroën’s compact cars have been a success story since the first C4 in 1928. A history that includes the GS                – voted European Car of the Year in 1971 – which is celebrating its 50th anniversary this year. A series of cars acknowledged for their character, comfort and exemplary road manners over many decades: C4-1928,       Ami 6/Ami 8, GS/GSA, BX, ZX, Xsara, C4-2004, C4-2010 and C4 Cactus.

 

New ë-C4 - 100% ËLECTRIC and New C4, Find out more details on 30 June 2020.

 

PHOTOS AVAILABLE AT:

http://www.citroencommunication-echange.com/ 

Username (CAPS): NEWC4_2020

Password (CAPS): 2020#NEWC4

 

FOR FURTHER INFORMATION:

JOHN HANDCOCK, HEAD OF COMMUNICATIONS    

07810 180249      

john.handcock@citroen.com

SIMON BROOME, PR MANAGER

 

 

EMMA GAFFNEY, MEDIA RELATIONS EXECUTIVE      

 

 

CRAIG MORROW, PRESS FLEET MANAGER                     

 

 

JEREMY TOWNSEND, COMMUNICATIONS DIRECTOR

07827 896480      

jeremy.townsend@mpsa.com

 

FOLLOW CITROËN ON TWITTER AT: www.twitter.com/citroenuk

FIND CITROËN ON FACEBOOK AT: www.facebook.com/citroenuk

FOLLOW CITROËN ON INSTAGRAM AT: www.instagram.com/citroenuk

 

 

The Citroën Brand

At the heart of the automotive market, Citroën has asserted itself since 1919 as a popular brand in the true sense of the word, making people and their lifestyles its first source of inspiration. This spirit is underlined by the ‘Inspired by You’ brand signature and is embodied by cars combining unique design and benchmark comfort. Within the sector of mainstream brands, Citroën also stands out with a unique customer experience (Citroën Advisor, ‘La Maison Citroën’, etc.). In 2019, the Citroën sold one million vehicles in over 90 countries.

 

The Citroën Brand in the UK

The UK is the 4th largest market for Citroën globally, with 80,000 vehicles sold in 2019. Based in Coventry, Citroën UK’s range of hatchbacks includes C1 (city car), C3 (supermini) and C4 Cactus (compact family car). The UK SUV line-up consists of C3 Aircross (compact SUV) and C5 Aircross (mid-size SUV). The UK MPV range features Berlingo (5 or 7-seats), Grand C4 SpaceTourer (7-seats) and SpaceTourer (up to 9-seats). Citroën UK’s Light Commercial Vehicle offering covers all sectors of the market with Berlingo Van, Dispatch and Relay. Citroën has a clearly defined electrification strategy with all models across the range offering an electrified version by 2025. In the UK, 2020 sees the launch of New C5 Aircross SUV Hybrid (PHEV), plus the introduction of Dispatch and Relay battery electric vehicles (BEV).

 

Citroën UK media site: https://uk-media.citroen.com/ - @CitroenUK

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