CITROËN ADVISOR: 400,000 REVIEWS AND EVER CLOSER TO CUSTOMERS, EVEN WHEN WE’RE AT A DISTANCE

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Mon, 20/04/2020 - 09:45

Faced with containment measures, keeping in touch and preserving the bond of trust with customers is a key issue. In this context, Citroën Advisor is a real asset for Citroën. The brand's interactive online reviews website is now available in 58 countries and has more than 400,000 reviews. Enhanced with new features since launch – such as product and salesperson ratings – it enables Citroën and its network to stay one step ahead in terms of transparency, experience sharing and customer proximity.



Launched at the end of 2014, Citroën Advisor is now available in 58 countries and has more than 400,000 reviews. Building on its success, this pioneering tool in the automotive world has been enhanced over time with a range of features that enables Citroën to stay one step ahead in terms of transparency and proximity to its customers.

 

Citroën Advisor now covers several aspects of the customer experience, through a number of different features:

 

- Citroën Advisor ‘Services’: Offered since the launch, this function enables customers to evaluate and share their experiences about the quality of service at their point of sale, both in the workshop and in the Sales Department (new & used cars). In the case of a negative rating, the dealership receives an immediate alert.      The management team can then contact the customer in order to address their concerns, potentially post a response on the platform themselves, and the customer can change their evaluation if they so wish. A true guarantee of trust and loyalty, this win-win tool has proved its worth with an average score of 4.8 out of 5.

 

- Citroën Advisor ‘Products’: Since 2016, this additional module has enabled customers to evaluate and share their opinions on their new Citroën vehicle, post-delivery. In this case, it is not the dealership, but Citroën itself that is being evaluated. The reviews can be accessed via the virtual showroom on the country's main Citroën website (www.citroen.co.uk in the UK). The overall average rating for the range is currently 4.7 out of 5.

 

- Citroën Advisor ‘Salesperson’: Deployed since 2019, this latest feature enables customers to evaluate their experience with their sales executive. Offered to Citroën sales staff on a voluntary basis, it is a win-win tool for building trust and loyalty.

 

 

You can go straight to the Citroën Advisor UK landing page by clicking: www.citroen-advisor.co.uk 

 

 

FOR FURTHER INFORMATION:

JOHN HANDCOCK, HEAD OF COMMUNICATIONS    

07810 180249      

john.handcock@citroen.com

SIMON BROOME, PR MANAGER

 

 

EMMA GAFFNEY, MEDIA RELATIONS EXECUTIVE      

 

 

CRAIG MORROW, PRESS FLEET MANAGER                    

 

 

JEREMY TOWNSEND, COMMUNICATIONS DIRECTOR

07827 896480      

jeremy.townsend@mpsa.com

 

FOLLOW CITROËN ON TWITTER AT: www.twitter.com/citroenuk

FIND CITROËN ON FACEBOOK AT: www.facebook.com/citroenuk

FOLLOW CITROËN ON INSTAGRAM AT: www.instagram.com/citroenuk

 

 

The Citroën Brand

At the heart of the automotive market, Citroën has asserted itself since 1919 as a popular brand in the true sense of the word, making people and their lifestyles its first source of inspiration. This spirit is underlined by the ‘Inspired by You’ brand signature and is embodied by cars combining unique design and benchmark comfort. Within the sector of mainstream brands, Citroën also stands out with a unique customer experience (Citroën Advisor, ‘La Maison Citroën’, etc.). In 2019, the Citroën sold one million vehicles in over 90 countries.

 

The Citroën Brand in the UK

The UK is the 4th largest market for Citroën globally, with 80,000 vehicles sold in 2019. Based in Coventry, Citroën UK’s range of hatchbacks includes C1 (city car), C3 (supermini) and C4 Cactus (compact family car). The UK SUV line-up consists of C3 Aircross (compact SUV) and C5 Aircross (mid-size SUV). The UK MPV range features Berlingo (5 or 7-seats), Grand C4 SpaceTourer (7-seats) and SpaceTourer (up to 9-seats). Citroën UK’s Light Commercial Vehicle offering covers all sectors of the market with Berlingo Van, Dispatch and Relay. Citroën has a clearly defined electrification strategy with all models across the range offering an electrified version by 2025. In the UK, 2020 sees the launch of New C5 Aircross SUV Hybrid (PHEV), plus the introduction of Dispatch and Relay battery electric vehicles (BEV).

 

Citroën UK media site: https://uk-media.citroen.com/ - @CitroenUK

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