CITROËN CREATES LIMITED EDITION FASHION LINE TO MARK THE 50TH BIRTHDAY OF GS

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Mon, 23/03/2020 - 14:00
  • Collection of apparel and accessories for the pool launched to celebrate 50 years of the iconic Citroën GS, with around 2.5 million vehicles sold (including GSA) during its 17 year run.
  • The new items have been designed in collaboration with Boutique Les Bains, the famous design house at the iconic Parisian nightlife and cultural institution, Les Bains.
  • The fashion collection follows the reveal of the one-off Citroën GS by Tristan Auer for Les Bains at Retromobile 2020 in Paris. The car was designed by leading interior designer Tristan Auer.
  • The GS50 collection is available to purchase from the online Citroën Boutique: www.lifestyle.citroen.com


Citroën has created a limited edition collection of textiles for the beach, pool and spa to mark the 50th anniversary of the iconic Citroën GS. The collection has been designed in collaboration with Boutique Les Bains, the high-end design house and boutique within the iconic French nightlife institution Les Bains, in the heart of Paris.

Featuring the same colours and patterns used on the interior of the recently unveiled show car CitroënGS by Tristan Auer for Les Bains, the fashion line is offered as a complete collection including five individual pieces – men’s and women’s t-shirts, a bath towel, men’s swimwear and a backpack. The men’s and women’s t-shirts and the bath towel are made from 100% Ecru cotton, reflecting the comfort and unique design found right across Citroën’s current vehicle line-up.

The collection was designed to capture the same sense of adventure and freedom associated with the original Citroën GS, and the spirit of the 1970s and 1980s. It follows the creation of the very special CitroënGS by Tristan Auer for Les Bains, which was unveiled in Paris at the Retromobile 2020 in January.

Citroën GS was the star of the 1970 Paris Motor Show, later going on to receive the highly coveted ‘European Car of the Year’ title in 1971. Its success, with around 2.5 million units sold between 1970 and 1987 (including GSA), demonstrates the global commercial appeal of the model.

The GS recipe for success: a mid-range car (length 4.12m, width 1.60m, height 1.34m, unladen weight 900kg), with five seats, which was well adapted to the needs of its time. Built in the factory at Rennes-la-Janais in Brittany, the GS had an outstanding exterior design. It had modern and aerodynamic styling, all-new flat 4-cylinder mechanics and a well thought out cabin. On top of that, it was fitted with hydraulic suspension, which offered comfort and road holding that its competitors could not rival.

GSA succeeded GS in 1979. The car adopted sizeable bumpers and a tailgate for greater practicality. It was also fitted with a ‘diagnostic’ socket under the bonnet, which allowed for various adjustments and checks.

With its innovative shape and design, along with its excellent driving qualities, the GS created a following among collectors, with its significant standing in the brands history resulting in the creation of the unique Citroën GS by Tristan Auer for Les Bains to mark its 50th anniversary.

Designed by leading interior designer Tristan Auer, the CitroënGS by Tristan Auer for Les Bains will be used on the road at Les Bains for the next three years, where guests and the public can see the vehicle.

The GS50 fashion collection is available to purchase online from the Citroën Lifestyle Boutique: www.lifestyle.citroen.com

FOR FURTHER INFORMATION:

JOHN HANDCOCK, HEAD OF COMMUNICATIONS

07810 180249

john.handcock@citroen.com

SIMON BROOME, PR MANAGER

07827 840 050

simon.broome@citroen.com

EMMA GAFFNEY, MEDIA RELATIONS EXECUTIVE

07747 898130

emma.gaffney@citroen.com

CRAIG MORROW, PRESS FLEET MANAGER

07747 764745

craig.morrow@mpsa.com

JEREMY TOWNSEND, COMMUNICATIONS DIRECTOR

07827 896480

jeremy.townsend@mpsa.com

FOLLOW CITROËN ON TWITTER AT: www.twitter.com/citroenuk

FIND CITROËN ON FACEBOOK AT: www.facebook.com/citroenuk

FOLLOW CITROËN ON INSTAGRAM AT: www.instagram.com/citroenuk

The Citroën Brand
At the heart of the automotive market, Citroën has asserted itself since 1919 as a popular brand in the true sense of the word, making people and their lifestyles its first source of inspiration. This spirit is underlined by the ‘Inspired by You’ brand signature and is embodied by cars combining unique design and benchmark comfort. Within the sector of mainstream brands, Citroën also stands out with a unique customer experience (Citroën Advisor, ‘La Maison Citroën’, etc.). In 2019, the Citroën sold one million vehicles in over 90 countries.

The Citroën Brand in the UK
The UK is the 4th largest market for Citroën globally, with 80,000 vehicles sold in 2019. Based in Coventry, Citroën UK’s range of hatchbacks includes C1 (city car), C3 (supermini) and C4 Cactus (compact family car). The UK SUV line-up consists of C3 Aircross (compact SUV) and C5 Aircross (mid-size SUV). The UK MPV range features Berlingo (5 or 7-seats), Grand C4 SpaceTourer (7-seats) and SpaceTourer (up to 9-seats). Citroën UK’s Light Commercial Vehicle offering covers all sectors of the market with Berlingo Van, Dispatch and Relay. Citroën has a clearly defined electrification strategy with all models across the range offering an electrified version by 2025. In the UK, 2020 sees the launch of New C5 Aircross SUV Hybrid (PHEV), plus the introduction of Dispatch and Relay battery electric vehicles (BEV).

Citroën UK media site: https://uk-media.citroen.com/ - @CitroenUK

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