100 YEARS ON FROM ITS FIRST SAHARAN CRUISE, CITROËN TAKES ON A NEW CHALLENGE: Ë.PIC – ELECTRIC CRUISE OF THE SAHARA

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Wed, 05/02/2020 - 10:45

ONE HUNDRED YEARS AFTER ITS FIRST SAHARAN CRUISE, CITROËN WILL EMBARK ON A NEW CHALLENGE IN 2022: Ë.PIC – ELECTRIC CRUISE OF THE SAHARA

Citroën’s presentation of the Golden Scarab replica at Retromobile 2020 marks the start of a daring project, just like the ones André Citroën himself had a taste for years before. In 2022, one hundred years after the first Saharan cruise, Citroën will set out to repeat the achievement with Ë.PIC – a cruise of the Sahara in electric vehicles, alongside replicas of the Golden Scarab and Silver Crescent.



In 2022, Citroën will embark on a new challenge that will see the brand repeat its first Saharan cruise by automobile, exactly 100 years later, but this time with new vehicles in electric mode.

This project involves both human and technological dimensions, to promote innovative and sustainable forms of mobility. The dates coincide exactly with the original cruise anniversary: 19 December 2022 to 7 January 2023.

Ë.PIC was announced on 4 February at a press conference held on the Citroën stand at Retromobile 2020.

Same destination, same competitive spirit, same ambition. The objective of the challenge is not speed, but rather it is a human adventure on board three types of vehicle highlighting the past, the present and the future. At the start line:

  • Two replica half-tracks from the first crossing: Golden Scarab and Silver Crescent
  • Production electric vehicles from the 2022 Citroën range
  • And a 100% electric future concept car yet to be announced

The aim is to stick to the same historic route, so a total of 3,170km will be covered in just 21 days (with the necessary adjustments against the geopolitical background of some of the areas crossed). That means 200km from Touggourt to Ouargla, 770km from Ouargla to In-Salah via Inifel, 800km from In-Salah to Silet via Tamanrasset, 500km from Silet to Tin Zaouatine, 100km from Tin Zaouatine to Tin Toudaten, 100km from Tin Toudaten to Kidal, 350km from Kidal to Bourem, 100km from Bourem to Bamba, and 250km from Bamba to Timbuktu.

Visitors are invited to discover the replica of the Golden Scarab on the Citroën stand at Retromobile until Sunday 9 February. The reproduction of the Golden Scarab is identical to the original from 1922, and is fully operational and ready to take on the sands of the Sahara. The second replica, that of the Silver Crescent, will be unveiled later this year, to join the adventure in 2022. To be continued!

FOR MORE INFORMATION:

JOHN HANDCOCK, HEAD OF COMMUNICATIONS

07810 180249

john.handcock@citroen.com

SIMON BROOME, PR MANAGER

07827 840 050

simon.broome@citroen.com

EMMA GAFFNEY, MEDIA RELATIONS EXECUTIVE

07747 898130

emma.gaffney@citroen.com

CRAIG MORROW, PRESS FLEET MANAGER

07747 764745

craig.morrow@mpsa.com

JEREMY TOWNSEND, COMMUNICATIONS DIRECTOR

07827 896480

jeremy.townsend@mpsa.com


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The Citroën Brand
At the heart of the automotive market, Citroën has asserted itself since 1919 as a popular brand in the true sense of the word, making people and their lifestyles its first source of inspiration. A spirit underlined by its ‘Inspired by You’ signature and embodied by cars combining unique design and benchmark comfort. Within the sector of mainstream brands, Citroën also stands out with a unique customer experience (Citroën Advisor, ‘La Maison Citroën’, etc.). In 2019, the Brand sold one million vehicles in over 90 countries.

The UK is the 4th biggest market for Citroën globally with over 80,000 vehicles sold here in 2019 marking the brand out as one of a small number of manufacturers to see sales growth on the previous year. Based out of its UK headquarters in Coventry the Citroën UK hatchback range comprises the C1 city car, C3 supermini and C4 Cactus small family car. The UK SUV line-up consists of the C3 Aircross Compact SUV and larger C5 Aircross SUV that are complemented by the Grand C4 SpaceTourer, Berlingo and SpaceTourer MPV ranges. The Citroën UK LCV range includes Berlingo van, Dispatch and Relay.

Citroën has a clearly defined electrification strategy that will see all models in the range offering an electrified version by 2025. 2020 sees the introduction of the new C5 Aircross SUV Hybrid whilst for LCV, Dispatch and Relay battery electric vehicles (BEV) will also launch.

Citroën media site: https://uk-media.citroen.com/ - @CitroenUK

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