CITROËN UK APPOINTS NEW MARKETING DIRECTOR
Citroën announces the appointment of Souad Wrixen as UK Marketing Director, effective 1 September, 2017.
Citroën is pleased to announce the appointment of Souad Wrixen as Marketing Director for the brand in the UK. Souad will take up her new role on 1 September, 2017.
Souad joined the PSA Group in 1988 and her significant experience – both in the UK and Europe – already includes 17 years working for the Citroën brand in Slough and a further 9 years in a variety of PSA Group roles in Italy – culminating in her appointment as Director of New Vehicle Supply for Peugeot and Citroën.
Since returning to the UK in 2014, Souad has achieved considerable success in a number of key roles, including her most recent position as Head of Commercial Actions for Citroën UK.
Commenting on Souad’s appointment, Bek Hassan – Managing Director of Citroën UK, said; “It is with great pleasure that we announce Souad’s new role heading up the Marketing team. It’s an exceptionally important time for Citroën here in the UK as we continue to transform the brand and renew the product range. Souad’s wealth of experience will be invaluable in the coming months and years.”
Souad commented; “I am delighted to take on this new role, and it couldn’t have come at a more exciting time. I’m looking forward to working with my colleagues in Marketing, and across the business as a whole, as we continue to strengthen the brand – especially with the development of the Citroën Advanced Comfort® programme and the launch of the New C3 Aircross Compact SUV.”
Souad will be based at Citroën UK’s Head Office in Pinley House, Coventry.
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The Citroën brand:
Citroën is an international automotive brand with a full range of cars and light commercial vehicles. Founded in 1919, Citroën has made its mark through its bold and creative approach to automotive design. These values are harnessed in the pursuit of well-being, with fresh solutions to the changing demands of customers in each era. Today, Citroën is reinventing itself with models such as New C3 and C4 Cactus that place an emphasis on design, comfort and intelligent technology, bringing a breath of fresh air to the automotive landscape. As a people-minded brand, Citroën is proud to offer a smooth and transparent customer experience, as illustrated by the online review site Citroën Advisor. With 10,000 customer contact points in more than 80 countries worldwide, Citroën sold more than 1.1 million vehicles in 2016. Citroën has also amassed eight Manufacturers’ titles in the FIA World Rally Championship and three consecutive Manufacturers’ titles in the World Touring Car Championship in 2014, 2015 and 2016.