Mon, 14/01/2019 - 13:00

Citroën Total World Rally Team unveiled the new colours of its C3 WRCs at the weekend, as the 2019 WRC season was officially launched at the Autosport International show at the NEC in Birmingham. The cars will be driven this year by Sébastien Ogier / Julien Ingrassia and Esapekka Lappi / Janne Ferm, and will feature a brand new livery. It is designed to celebrate the brand’s centenary, as well as the return of Red Bull alongside long-standing partners Total and Michelin.

A hundred years ago, French industrialist André-Gustave Citroën founded the Citroën brand. It has since become a major global manufacturer, and motorsport has always been of vital importance. To celebrate its centenary, the C3 WRC is, this year, adorned with the double chevrons of the brand’s original logo and features a symbolic reference to 1919, the year in which Citroën was founded.

The C3 WRC’s livery still features its established partner Total. In fact, 2019 sees Citroën and the French oil company enter the fifty-first year of their technical and sporting partnership. Equally strong ties have been forged with Michelin over the years, which is why the world famous French tyre manufacturer will also be supporting the team this year. Red Bull, which had previously sponsored Citroën in the WRC between 2008 and the end of 2012, will be returning this year and will feature on the Satory-based team’s official clothing and cars.

Following the media launch at the 2019 Autosport International, the real action will get underway on the tricky roads of the upcoming Rallye Monte-Carlo (22 – 27 January) for Sébastien Ogier / Julien Ingrassia and Esapekka Lappi / Janne Ferm. The opening round will be followed by another thirteen equally demanding events, with the season set to conclude once again in Australia (14 – 17 November).
Citroën Total WRT, which has already claimed 99 WRC victories since 1999, will be attacking the new season determined to pass the one hundred mark in World Rally Championship wins and fight for this year’s world title.

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The Citroën brand:
Citroën is an international automotive brand with a full range of cars and light commercial vehicles at the heart of the mainstream market. Founded in 1919, Citroën has made its mark through its bold and creative approach to automotive design. These values are harnessed in the pursuit of well-being, with fresh solutions to the changing demands of customers in each era. Today, Citroën is reinventing itself with models such as C3 and the C3 Aircross compact SUV that place an emphasis on design, comfort and intelligent technology, bringing a breath of fresh air to the automotive landscape. As a people-minded brand, Citroën is proud to offer products that take inspiration directly from its customers, the spirit of which is highlighted in its brand signature ‘Inspired By You’. The brand also offers a unique customer experience with its city store concept ‘La Maison Citroën’ and its online opinion site ‘Citroën Advisor’. With 10,000 customer contact points in almost 80 countries worldwide, Citroën sold more than 1.1 million vehicles in 2016. Citroën has also amassed eight Manufacturers’ titles in the FIA World Rally Championship and three consecutive Manufacturers’ titles in the World Touring Car Championship in 2014, 2015 and 2016.