CITROËN RIDES THE WAVES WITH NEW TV ADVERT FOR C4 CACTUS RIP CURL SPECIAL EDITION | Media Citroën UK

CITROËN RIDES THE WAVES WITH NEW TV ADVERT FOR C4 CACTUS RIP CURL SPECIAL EDITION

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Fri, 29/07/2016 - 08:00

Citroën’s new C4 Cactus Rip Curl Special Edition stars in an adventurous new advert, which hits TV screens in the UK on 30 July 2016. The new special edition, introduces Grip Control to the C4 Cactus range for the very first time.



First unveiled at the 2016 Geneva Motor Show, the new C4 Cactus Rip Curl Special Edition is on sale now in the UK, priced from just £18,840 OTR.

To celebrate the adventurous and fun nature of the car, which is the result of a collaboration between Citroën and world famous surf brand Rip Curl, Citroën has created a new TV advert entitled ‘The road is your new spot’, which is a surfing term for the best place to catch a wave.

Starring professional surfer, Vincent Duvignac, and with music by French singer/songwriter, Gaspard Royant, the TV commercial sees Vincent float through the city on his board before jumping behind the wheel of the special edition.

Featuring unique interior and exterior styling elements, the new Rip Curl Special Edition introduces Grip Control to the C4 Cactus range for the first time. The intelligent traction system enables drivers to tackle the different types of terrain encountered as part of an adventurous outdoor lifestyle, such as snow, mud and sand.

The new C4 Cactus Rip Curl Special Edition is on sale now and, to celebrate the launch of the car, Citroën will give the public an opportunity to get closer to the action during August by hosting a special auction on eBay. Participants can own one of the unique surfboards that have been designed especially to help showcase the special edition and to reinforce Citroën’s ‘feel good’ philosophy. All proceeds will be donated to The Wave Project, an award-winning charity that uses surfing as a form of therapy for young people.

To watch the TV advert for C4 Cactus Rip Curl, click here: https://youtu.be/tptJWL5wM4s

For more information about the new Citroën C4 Cactus Rip Curl Special Edition, please go to: www.citroen.co.uk/citroen-c4-cactus-rip-curl

FOR FURTHER INFORMATION:

ANDREW DIDLICK 02476 884309 andrew.didlick@mpsa.com
JOHN HANDCOCK 02476 884548 john.handcock@citroen.com
KATIE READ 02476 884570 katie.read@citroen.com
MICHAEL ARNOLD 02476 884580 michael.arnold@citroen.com
CRAIG MORROW 02476 884261 craig.morrow@mpsa.com

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The Citroën brand:

Citroën is an international automotive brand with a core full-line range. A purveyor of optimism since 1919, the brand stands apart through its creativity and boldness – values that it places at the service of its customers by devising fresh solutions to the challenges arising in each new era. Citroën today is reinventing itself with models placing a premium on design, comfort and technological intelligence and with a seamless and transparent customer experience, as illustrated by its online opinion site, Citroën Advisor. With 10,000 points of sale and after-sales in over 90 countries, Citroën sold nearly 1.2 million vehicles in 2015. The brand has also amassed eight Constructors’ titles in the WRC and won its second consecutive Constructors’ title in the FIA WTCC in 2015.

The Wave Project:

The Wave Project is an award-winning Cornwall-based charity, which uses surfing as a form of therapy for young people experiencing mental illness and social isolation. Clients work with volunteer ‘surf mentors’ who spend time with them in the sea, teaching them how to surf, listening to them and helping them have fun. The aims of the charity are to give young people positive, memorable experiences; access to good role models and opportunities to improve confidence and self-esteem.

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