CITROËN OFFERS THE #NICESTCAR TO THE NICEST JOB IN BRITAIN
A Citroën C4 Cactus W Special Edition officially became the #nicestcar when it was gifted to The Nicest Job in Britain recently for a year-long charity campaign. The vehicle is touring the UK collecting donations for 40 different charities driven by Alice Biggar, winner of this year’s Nicest Job in Britain competition.
Teaming up with The Nicest Job in Britain, Citroën’s C4 Cactus W Special Edition is the #nicestcar after it was presented to Alice Biggar, the winner of this year’s Nicest Job competition. The C4 Cactus W, liveried with The Nicest Job in Britain logo, is being driven around the UK by Alice as she visits 40 different charities over the next year.
Luke Cameron, co-founder of The Nicest Job in Britain, said; “The Nicest Job in Britain showcases the amazing work of UK charities and the passionate people that support them. Citroën’s involvement will make it easy for Alice to reach her target of driving the #nicestcar to 40 different charities across the country.”
John Handcock, Citroën UK’s Head of Communications, said; “We’re delighted to support The Nicest Job in Britain in such a positive way. Citroën is all about making people feel good, and partnering with The Nicest Job in Britain to help them collect donations, while driving the #nicestcar, is an exciting opportunity for us. We hope all the charities that Alice visits will raise lots of money for all their great causes.”
The Nicest Job in Britain is a UK based programme that offers a deserving individual the opportunity to travel around the UK for a year, spending four days a week helping a different charity or a third sector organisation.
Alice Biggar, winner of this year’s Nicest Job in Britain competition, was offered the job after campaigning for votes in the most creative ways, such as crawling 5k through Bristol to raise funds for the RSPCA, living on only £1 a day, befriending a stranger every day, and hitchhiking across Europe without spending any money.
The specially liveried C4 Cactus W Special Edition features an eye-catching exterior design with white door mirrors, white roof bars, unique 17-inch white ‘Cross’ alloy wheels and a Pearl White body colour, as well as Dune coloured Airbumps®, so look out for it near you!
For more information on the Citroën range visit www.citroen.co.uk
For more information on The Nicest Job in Britain visit www.nicestjobinbritain.co.uk
FOR FURTHER INFORMATION:
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The Citroën brand:
Citroën harnesses creative flair and technology to enhance well-being. Since 1919 Citroën has made a major contribution to putting cars within reach of the general public, providing practical and purposeful answers to the questions arising in each era. Citroën cars today place a premium on design, comfort and useful technology. With 10,000 customer contact points and presence in over 90 countries, Citroën sold 1.2 million vehicles worldwide in 2015. The brand has also amassed eight manufacturers’ titles in the WRC and two Manufacturers’ FIA World Championship titles from the 2014, 2015 amd 2016* WTCC seasons.*Subject to official confirmation of results by the FIA
Nicest Job in Britain:
The Nicest Job in Britain is a not-for-profit initiative that helps charities with digital & media communications and positive media exposure. The initiative aims to drive positive awareness and engagement for its charity partners as well as charitable brand engagement from corporate sponsors. The initiative is run by NicestJobs.com: a charity brand showcase platform that joins inspirational third sector organisations with talented individuals through video.