CITROËN LAUNCHES SEETROËN, THE FIRST GLASSES TO PREVENT MOTION SICKNESS

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Wed, 05/12/2018 - 13:00

Over 30 million people in Europe suffer from chronic travel sickness. In response, Citroën – the brand dedicated to comfort – has created SEETROËN, the first glasses to eliminate motion sickness. The principle of the SEETROËN glasses is simple – they contain a coloured liquid that recreates the horizon line to resolve conflict between the senses. The glasses are now available in the UK on the Citroën Lifestyle Boutique at a price of €99 (www.lifestyle.citroen.com).

To find out more, watch the video here: https://youtu.be/rjqv8A5mFBA



Citroën has launched the world’s first glasses that stop motion sickness in adults and children over the age of ten. The SEETROËN glasses provide a solution for the widespread problem (also known as Kinetosis) that affects over 30 million people. One in three people experience travel sickness symptoms at least once in their life.

SEETROËN glasses are available now – just in time for the Christmas and New Year family holidays – via the Citroën Lifestyle Boutique at a price of €99 (www.lifestyle.citroen.com).

Initially developed for sailors, Citroën has adapted the technology so that it can be used on any means of transport.

SEETROËN glasses were developed by Boarding Ring, a start-up company based in Var, south of France. The Boarding Ring™ technology is a patented and tested paramedical solution that has an effectiveness rating of 95%. The rings that surround the eyes both along the frontal axis (right / left) and sagittal axis (front / back), feature a coloured moving liquid. The liquid simulates the horizon and resolves the conflict between the senses that causes the sickness. The white soft-touch plastic glasses were designed by 5.5, a collective design studio based in Paris, to reflect Citroën’s fresh, simple and ergonomic style.

So how do they work exactly?

As soon as initial symptoms of motion sickness are experienced, the glasses should be worn. After 10 to 12 minutes, the glasses will allow the mind to resynchronise with the movement perceived by the inner ear while the eyes are focused on an immobile object such as a smartphone or a book. The glasses can then be removed for the remainder of the journey.

SEETROËN glasses can only be used by adults and children aged ten or over, as this is when the inner ear has finished growing. There are no lenses in the glasses so they can be shared with travelling companions. This also enables them to be worn over prescription glasses.

The glasses are now available to order from the UK on the Citroën Lifestyle Boutique at a price of €99 (www.lifestyle.citroen.com).

To find out more, watch the video here: https://youtu.be/rjqv8A5mFBA

FILMS AND PHOTOS AVAILABLE AT:
http://www.citroencommunication-echange.com/
Username (caps): SEETROEN
Password (caps): GLASSES18

FOR FURTHER INFORMATION:

JOHN HANDCOCK                              07810 180249                     john.handcock@citroen.com  
KATIE READ                                        07834 500267                     katie.read@citroen.com    
EMMA GAFFNEY                                 07747898130                      emma.gaffney@citroen.com
CRAIG MORROW                                07747 764745                     craig.morrow@mpsa.com

FOLLOW CITROËN ON TWITTER AT: www.twitter.com/citroenuk
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The Citroën brand:
Citroën is an international automotive brand with a full range of cars and light commercial vehicles at the heart of the mainstream market. Founded in 1919, Citroën has made its mark through its bold and creative approach to automotive design. These values are harnessed in the pursuit of well-being, with fresh solutions to the changing demands of customers in each era. Today, Citroën is reinventing itself with models such as C3 and the C3 Aircross compact SUV that place an emphasis on design, comfort and intelligent technology, bringing a breath of fresh air to the automotive landscape. As a people-minded brand, Citroën is proud to offer products that take inspiration directly from its customers, the spirit of which is highlighted in its brand signature ‘Inspired By You’. The brand also offers a unique customer experience with its city store concept ‘La Maison Citroën’ and its online opinion site ‘Citroën Advisor’. With 10,000 customer contact points in almost 80 countries worldwide, Citroën sold more than 1.1 million vehicles in 2016. Citroën has also amassed eight Manufacturers’ titles in the FIA World Rally Championship and three consecutive Manufacturers’ titles in the World Touring Car Championship in 2014, 2015 and 2016.

 

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