CITROËN JOINS WITH ENTHUSIASTS TO CELEBRATE THE MARQUE’S CENTENARY AT POWER MAXED MOTOFEST COVENTRY 2019

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Mon, 29/04/2019 - 10:15

Citroën UK is celebrating the brand’s centenary by showcasing a selection of iconic cars on 1 & 2 June at Power Maxed MotoFest Coventry 2019. The brand is also linking up with enthusiasts who are creating a three-day Citroën Centenary Event at nearby Coombe Park, culminating in a 1,000-car parade to MotoFest Coventry on Sunday 2 June.



This summer, Citroën will be heading to Power Maxed MotoFest Coventry 2019 to mark 100 years of the iconic French brand over the course of the two-day event.

The Citroën Centenary Event, organised by the UK Citroën car clubs and supported by Citroën UK, will take place at Coombe Park, near Coventry, over three days from Friday 31 May. Over 1,000 vehicles representing a century of the Citroën marque are expected to be on display. On the Sunday morning (2 June) the event culminates in a mass convoy from Coombe Park into the city to become a major feature parade within MotoFest Coventry.

The cars will then be on display to the public across Coventry city centre, illustrating the rich 100-year history of the famous French marque. The display will span from the Transport Museum frontage, across the Cathedral grounds and throughout the University precincts, with four iconic vehicles displayed inside the Cathedral itself. Citroën will also display a range of models from the current line-up, including the flagship New C5 Aircross SUV.

Karl Howkins, Citroën UK Managing Director, commented: “We are really excited to be part of MotoFest Coventry this year.

“Not only is the festival a heritage event, it also showcases what is happening in the automotive world now and in the future. Celebrating our centenary here in Coventry is the perfect way to rejoice in our rich history and look to the exciting future ahead for the brand. We are equally happy to be assisting the many enthusiasts who are putting on the Citroën Centenary Event, looking after our heritage and promoting links between owners and the brand.”

Nigel Wild, Citroën Centenary Event Director, said: “The Centenary Event is the unique occasion for all Citroën owners to come together and celebrate 100 years of Citroën car manufacturing, during a weekend full of variety. Every Citroën-related vehicle – from every year – is welcome, and several hundred cars are already registered to take part, both from the UK and around the world.

“The Centenary Event aims to put the marque’s heritage and achievements on show to the public, and we are delighted to have the opportunity to do this by playing our part in the hugely-popular Power Maxed MotoFest Coventry.”

James Noble, Power Maxed MotoFest Coventry Festival Director, said: “We are honoured to have Citroën mark their centenary with a programme of exciting activities taking place across the Power Maxed MotoFest Coventry festival weekend.

“The centenary events at Power Maxed MotoFest Coventry are a fantastic opportunity to celebrate Citroën’s rich heritage, and the company’s strong and close connection to the city itself.

“We are looking forward with great excitement to the 1,000-car parade, which will provide a spectacular start to Sunday’s programme. It’s going to be one of the centrepieces in what is shaping up to be another exciting Power Maxed MotoFest Coventry event.“

MotoFest Coventry is an annual automotive festival based in the heart of the Midlands and celebrates all aspects of motoring. It features a unique blend of competitive motorsports, including official championship rounds of various race series, motorsport demonstrations, static displays, live music and entertainment. Visit www.coventrymotofest.com

For more information, or to take part in the Citroën Centenary Event, visit www.citroencentenary.org.uk

FOR FURTHER INFORMATION:

JOHN HANDCOCK, HEAD OF COMMUNICATIONS

07810 180249

john.handcock@citroen.com

SIMON BROOME, PR MANAGER

07827 840 050

simon.broome@citroen.com

EMMA GAFFNEY, MEDIA RELATIONS EXECUTIVE

07747 898130

emma.gaffney@citroen.com

CRAIG MORROW, PRESS FLEET OFFICER

07747 764745

craig.morrow@mpsa.com

JEREMY TOWNSEND, COMMUNICATIONS DIRECTOR

07827 896480

jeremy.townsend@mpsa.com


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The Citroën Brand
At the heart of the automotive market, Citroën has asserted itself since 1919 as a popular brand in the true sense of the word, making people and their lifestyles its first source of inspiration. A spirit underlined by its ‘Inspired by You’ signature and embodied by cars combining unique design and benchmark comfort. Within the sector of mainstream brands, Citroën also stands out with a unique customer experience (Citroën Advisor, ‘La Maison Citroën’, etc.). In 2018, the Brand sold 1.05 million vehicles in over 80 countries.

Citroënmedia site: https://uk-media.citroen.com/ -@CitroenUK

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