CITROËN HELPS SMOOTH OVER UK POTHOLES AMIDST RECORD FIGURES

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Tue, 07/05/2019 - 11:00

With UK temperatures having hit a seven-year low last year, it is no surprise that drivers are two-and-a-half times more likely to suffer a pothole-related breakdown or damage1, than they were in the past. Citroën UK enlisted the help of its New C5 Aircross SUV Brand Ambassador, Austin Healey, to repair some of those potholes caused by heavy traffic or severe weather. Watch the videos here:

https://youtu.be/IaZqX_5KeiA
https://youtu.be/A2D2teBb1Gk



As the automotive brand dedicated to providing class-leading Advanced Comfort, Citroën decided to team up with its New C5 Aircross SUV Brand Ambassador, Austin Healey, and Surrey County Council to smooth over 200 potholes in the county.

In a twelve-month period during 2017/18, more than 905,000 potholes were reported on UK roads2.If combined, that total number of potholes could reach a depth of 36,200m, the same height as 21,433 New Citroën C5 Aircross SUVs stacked on top of each other. Overall, around 20% of the road network in England and Wales is in poor condition, and up to 41,575 miles of road across the UK could have less than five years of life remaining3. According to additional statistics at www.fillthathole.org.uk/, the South East has the highest concentration of potholes in the UK4.

Citroën has been working with Nu-Phalt™ Contracting using its Jetpatcher process to provide the drivers and residents of Surrey with a glimpse into the level of comfort that you can experience every day in Citroën’s latest models.

With the roll out of the Citroën Advanced Comfort® programme, the brand is redefining the concept of modern comfort for its customers. The programme includes an innovative suspension system with Progressive Hydraulic Cushions®, which filter out bumps and dips in the roads, providing customers with a smooth and comfortable drive. The Progressive Hydraulic Cushions® technology is fitted, as standard, on Citroën’s flagship model, New C5 Aircross SUV, as well as C4 Cactus, the brand’s family hatchback.

Surrey has some of the busiest roads outside London, which means they suffer more wear and tear than most, and the plummeting temperatures caused by the Beast from the East, which hit the UK last year, further impacted road conditions in the county – the number of potholes reported to the council for February and March more than doubled.

Action was taken in 2018, with the county council announcing an additional £20 million in a two-year programme of improvements. One year on and more than 270 roads have already been improved.

As a keen cyclist and Brand Ambassador for Citroën’s New C5 Aircross SUV, Austin Healey is no stranger to the UK’s pothole crisis – which is why he wanted to join Citroën to get hands on with the repair process. Watch the video here: https://youtu.be/A2D2teBb1Gk

Austin Healey commented: “Since getting behind the wheel of New C5 Aircross SUV, I totally get the benefits of a car with Progressive Hydraulic Cushions® suspension. The way it filters out any imperfections in the road is incredible. So nothing gives me greater pleasure than getting stuck in and sharing this experience with the residents of Surrey.”

Souad Wrixen, Citroën UK’s Marketing Director, commented: “It’s no secret that the state of British roads is getting worse, and potholes cause problems for us all, whether you’re a driver, cyclist, pedestrian or resident in an affected area. As a brand we are dedicated to helping customers experience the perfect ride with our vehicles, so it’s a pleasure to work with Surrey County Council to make the roads smoother and provide a glimpse to all motorists of what it is like to a drive a Citroën every day.”

NOTES TO EDITORS

1 https://media.rac.co.uk/pressreleases/rac-patrols-attend-1714-pothole-related-breakdowns-in-q4-2018-2829410

2 2017/2018 Freedom of Information request to local authorities across the UK.

3 The Annual Local Authority Road Maintenance Survey 2019, page 11.

4 https://www.fillthathole.org.uk/league-table?sort=desc&order=Open+Reports

FOR FURTHER INFORMATION:

JOHN HANDCOCK, HEAD OF COMMUNICATIONS   

07810 180249     

john.handcock@citroen.com

SIMON BROOME, PR MANAGER

07827 840 050    

simon.broome@citroen.com

EMMA GAFFNEY, MEDIA RELATIONS EXECUTIVE     

07747 898130     

emma.gaffney@citroen.com

CRAIG MORROW, PRESS FLEET OFFICER                   

07747 764745     

craig.morrow@mpsa.com

JEREMY TOWNSEND, COMMUNICATIONS DIRECTOR

07827 896480     

jeremy.townsend@mpsa.com

FOLLOW CITROËN ON TWITTER AT: www.twitter.com/citroenuk
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FOLLOW CITROËN ON INSTAGRAM AT: www.instagram.com/citroenuk

The Citroën Brand
At the heart of the automotive market, Citroën has asserted itself since 1919 as a popular brand in the true sense of the word, making people and their lifestyles its first source of inspiration. A spirit underlined by its ‘Inspired by You’ signature and embodied by cars combining unique design and benchmark comfort. Within the sector of mainstream brands, Citroën also stands out with a unique customer experience (Citroën Advisor, ‘La Maison Citroën’, etc.). In 2018, the Brand sold 1.05 million vehicles in over 80 countries.

Citroën media site: https://uk-media.citroen.com/ - @CitroenUK

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