CITROËN C3 WINS DRIVING INSTRUCTOR CAR OF THE YEAR AT FIRSTCAR AWARDS 2018 | Media Citroën UK

CITROËN C3 WINS DRIVING INSTRUCTOR CAR OF THE YEAR AT FIRSTCAR AWARDS 2018

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Thu, 26/04/2018 - 10:00

Citroën’s best-selling model, the Citroën C3, has been crowned ‘Driving Instructor Car of the Year’ in the inaugural FirstCar Awards. The Citroën C1 city car was also shortlisted in the ‘Used Car of the Year’ category. The awards ceremony was held last night at the Royal Automobile Club in London.



Citroën’s C3 supermini has added yet another headline accolade to its growing collection of honours, winning the ‘Driving Instructor Car of the Year’ prize in the FirstCar Awards 2018. In addition, the Citroën C1 city car was shortlisted in the ‘Used Car of the Year’ category at the prestigious awards ceremony.

FirstCar is the dedicated resource for learner and newly qualified drivers in the UK. The FirstCar Awards recognise and reward companies that lead the way for new drivers, by showcasing the best cars and products available in this important sector of the market, as well as celebrating excellence and innovation in driver training.

Approved Driving Instructors expect a lot from their cars. As well as being an ideal learning environment for their students, a driving instructor's vehicle must often double as a practical everyday drive. Citroën’s C3 was praised for being reliable, safe, easy to drive, affordable to run and easy to live with.

David Motton, FirstCar’s Editor, said; "The C3 is a car that instructors will enjoy driving and their pupils will be excited to learn in. Not only is it a characterful and stylish car, it has a long list of safety equipment as standard. Useful innovations like the built-in personal safety camera help the C3 stand out in a competitive field."

The 2018 judging panel was drawn from FirstCar's editorial team, as well as experts from the Approved Driving Instructor and road safety professions. Members of the panel included David Motton, FirstCar's Editor and UK Car of the Year juror; Paul Caddick, Editor of Intelligent Instructor; and Richard Dredge, Motoring Editor of Intelligent Instructor.

The National Associations Strategic Partnership, which is formed of the three main associations supporting Approved Driving Instructors – Approved Driving Instructors National Joint Council (ADINJC), Driving Instructors Association (DIA); and Motor Schools Association (MSA GB) – helped judge the driving instructor awards.

All of the FirstCar award winners will be recognised in future editions of FirstCar’s magazines, as well as online at www.firstcar.co.uk and through FirstCar’s social media channels.

Souad Wrixen, Citroën UK’s Marketing Director, commented; “We are honoured that the Citroën C3 has won the ‘Driving Instructor Car of the Year’ title. This accolade clearly reinforces the numerous qualities of the upbeat and stylish Citroën C3 supermini.

“As a brand that is dedicated to delivering an outstanding mobility experience for all of our customers, Citroën was also proud to sponsor the FirstCar ‘National Driving School of the Year’ award, which was won by RED Driving School. Citroën believes it is important to recognise the essential role driving schools play in educating new drivers, ensuring better skills behind the wheel and safer roads for everyone in the UK.”

FOR FURTHER INFORMATION:

ANDREW DIDLICK 07836 362859 andrew.didlick@mpsa.com
JOHN HANDCOCK 07810 180249 john.handcock@citroen.com
KATIE READ 07834 500267 katie.read@citroen.com
MICHAEL ARNOLD 07831 829410 michael.arnold@citroen.com
CRAIG MORROW 07747 764745 craig.morrow@mpsa.com

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The Citroën brand:
Citroën is an international automotive brand with a full range of cars and light commercial vehicles at the heart of the mainstream market. Founded in 1919, Citroën has made its mark through its bold and creative approach to automotive design. These values are harnessed in the pursuit of well-being, with fresh solutions to the changing demands of customers in each era. Today, Citroën is reinventing itself with models such as New C3 and the New C3 Aircross compact SUV that place an emphasis on design, comfort and intelligent technology, bringing a breath of fresh air to the automotive landscape. As a people-minded brand, Citroën is proud to offer products that take inspiration directly from its customers, the spirit of which is highlighted in its brand signature ‘Inspired By You’. The brand also offers a unique customer experience with its city store concept ‘La Maison Citroën’ and its online opinion site ‘Citroën Advisor’. With 10,000 customer contact points in almost 80 countries worldwide, Citroën sold more than 1.1 million vehicles in 2016. Citroën has also amassed eight Manufacturers’ titles in the FIA World Rally Championship and three consecutive Manufacturers’ titles in the World Touring Car Championship in 2014, 2015 and 2016.

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