CITROËN AND TOTAL CELEBRATE A 50-YEAR PARTNERSHIP
Citroën and Total have put in many miles together since 1968. Their success story, built on innovation and passion for motorsports, has taken the two brands all the way to the top of countless podiums. This year marks the 50th anniversary of a partnership studded with business and racing successes that have helped to build both companies’ international standing. Watch the full success story here.
Since the partnership began in 1968, Citroën and Total have worked together to drive Citroën’s industrial growth worldwide by jointly developing lubricants specifically for Citroën engines to make them more fuel efficient and environmentally friendly.
The environment is a core concern for both Citroën and Total. Both brands have pledged to drastically curtail their environmental impact, notably by reducing carbon emissions. Their R&D teams co-develop specific solutions that fit the bill. Today their efforts have culminated in the new TOTAL QUARTZ INEO FIRST 0W-20, a synthetic oil for pollution control systems that improves fuel economy by as much as 4%*.
Then to Now: Passion + Sports Involvement = Total Success
Another cornerstone of the Citroën - Total partnership is dedication to excellence and competitive spirit. From meticulous oil analyses to trackside checks, and individual rally races to the World Rally Championship, tests and racing events have enabled Total to experiment with lubricants under extreme conditions and make sure that both Citroën’s racing and road cars deliver the best performance.
The strength of the Citroën - Total motorsports partnership was obvious as far back as the Morocco Rally in 1969. Citroën began racking up wins with the Citroën DS 21, and has continued to fill the history books, stringing together thirty-six victories and five constructors’ titles in the FIA World Touring Car Cup (WTCC). An incredible run of successes followed between 2003 and 2012, including eight constructors’ titles and nine drivers’ titles in the World Rally Championship (WRC).
In 2014, Citroën and Total decided to race in the WTCC championship, notching up three constructors’ titles, three drivers’ titles and fifty wins. In 2017, the two brands made a fresh start in the WRC with the C3 WRC, a two-time winner, in Mexico and Catalonia.
Mathieu Soulas, Total Lubrifiants’ Chief Executive Officer, commented: “Both brands are gearing up to meet the environmental, technological and motorsports-related challenges of the future. The road we’ve already travelled together has allowed us to share our dedication to excellence and customer-focused innovation. Through the years, Total and Citroën have always been committed to providing sustainable solutions.”
Linda Jackson, Citroën’s Chief Executive Officer, said: “After 50 years of working together, we can be proud of our engaged teams and their tremendous contribution to this great success story.”
*As measured by the official M111FE fuel economy improvement test.
Citroën and Total celebrate the 50th anniversary of their partnership with a video reflecting their dedication to excellence and expertise here.
To find out more about the full Citroën range, please visit: www.citroen.co.uk
Discover more about Total here: https://www.total.com/en
FOR FURTHER INFORMATION:
The Citroën brand:
Citroën is an international automotive brand with a full range of cars and light commercial vehicles at the heart of the mainstream market. Founded in 1919, Citroën has made its mark through its bold and creative approach to automotive design. These values are harnessed in the pursuit of well-being, with fresh solutions to the changing demands of customers in each era. Today, Citroën is reinventing itself with models such as C3 and the New C3 Aircross compact SUV that place an emphasis on design, comfort and intelligent technology, bringing a breath of fresh air to the automotive landscape. As a people-minded brand, Citroën is proud to offer products that take inspiration directly from its customers, the spirit of which is highlighted in its brand signature ‘Inspired By You’. The brand also offers a unique customer experience with its city store concept ‘La Maison Citroën’ and its online opinion site ‘Citroën Advisor’. With 10,000 customer contact points in almost 80 countries worldwide, Citroën sold more than 1.1 million vehicles in 2016. Citroën has also amassed eight Manufacturers’ titles in the FIA World Rally Championship and three consecutive Manufacturers’ titles in the World Touring Car Championship in 2014, 2015 and 2016.
About Total Lubrifiants:
Total Lubrifiants is a leading global manufacturer and marketer of engine oils and lubricants. It has 41 production plants worldwide and more than 5,800 employees in 150 countries. Total Lubrifiants offers innovative, efficient and environmentally responsible products and services developed by more than 130 researchers at its R&D center. Total Lubrifiants is a partner of choice for the automotive, industrial and marine markets.
About the Marketing & Services Division of Total:
The Marketing & Services division of Total develops and markets products primarily derived from crude oil, along with all of the associated services. Its 31,000 employees are present in 110 countries and its products and services offers are sold in 150 countries. Every day, Total Marketing & Services serves more than 8 million customers in its network of over 16,000 service stations in 65 countries. As the world’s fourth largest distributor of lubricants and the leading distributor of petroleum products in Africa, Total Marketing & Services operates 50 production sites worldwide where it manufactures the lubricants, bitumen, additives, special fuels and fluids that sustain its growth.
Total is a global integrated energy producer and provider, a leading international oil and gas company, and a major player in low-carbon energies. Our 98,000 employees are committed to better energy that is safer, cleaner, more efficient, more innovative and accessible to as many people as possible. As a responsible corporate citizen, we focus on ensuring that our operations in more than 130 countries worldwide consistently deliver economic, social and environmental benefits.