CHINA: CITROËN CONTINUES ITS OFFENSIVE AT THE BEIJING MOTOR SHOW
The Beijing Motor Show opens its doors to the press on 25 April. The Dongfeng Citroën stand will be displaying the E-MEHARI and two world firsts: E-Elysée, the all-electric version of C-Elysée, and C6, a new D-segment premium sedan. The brand will also reveal “Citroën Advanced Comfort”, a unique Citroën signature in vehicle comfort.
Citroën is confirming its offensive in China, its biggest market in 2015 with sales of over 300,000 vehicles, which equates to one-quarter of the brand’s global sales.
The 14th Beijing Motor Show opens its doors to the press on Monday 25 April and the Dongfeng Citroën stand will be showcasing the all-electric 4-seater cabriolet, E-MEHARI, and two world firsts; E-Elysée, the all-electric version of C-Elysée, and C6 a new D-segment premium sedan.
A first practical step in electric vehicles in China with Citroën E-Elysée
With two championship titles in the WTCC, C-Elysée is consolidating its status as Dongfeng Citroën’s best-selling vehicle in China, with 90,000 sales in 2015. The brand is unveiling an all-electric version of its three-box saloon: Citroën E-Elysée. Scheduled for launch in China in 2017, this model reflects Dongfeng Citroën’s ambitions to be a key player in electric vehicles for the Chinese market. Featuring a lithium-ion battery, E-Elysée has a range of up to 250km and can be fast-charged in just 30 minutes (6.5 hours in normal charging mode).
The emphasis on electric vehicles is also an opportunity for the brand to present its latest vehicle to the Chinese public for the first time, Citroën E-MEHARI, an all-electric 4-seater cabriolet with a unique personality.
An offensive in the premium segment with the Citroën C6
Following the launch of the new C4 saloon in 2015, Dongfeng Citroën is completing its offensive in the important segment of three-box saloons with the unveiling of its new flagship model: Citroën C6. Targeting the upper business D segment, this 4.96m long premium saloon is set to arrive at the end of the year. Designed by the Styling Centre in Paris alongside the Shanghai team, the Citroën C6 will be built in Wuhan. It features flowing, modern lines and exceptional interior qualities with particular emphasis on the cabin (space, ambience, materials, seats and technologies) in order to set the highest standards in comfort for all the passengers.
“Citroën Advanced Comfort”: Citroën’s unique approach to comfort
The reveal of the Citroën C6 is also an opportunity for the brand to present the “Citroën Advanced Comfort” programme. Founded in 1919, Citroën has always been at the cutting-edge of comfort technology, applying specific attention and investment to it as part of the brand’s development. With the “Citroën Advanced Comfort” programme, the brand is making is commitment to comfort even more apparent, through four key factors that reflect Citroën’s approach to comfort:
Filter out any road surface imperfections, for a cocoon-like ride, with improved suspension, seating and acoustics;
Simplify life on board, with generous, functional space, numerous storage compartments and accessible controls;
Create a more user-friendly experience with intuitive technology and driving aids that can be used every day. This will also ensure customers remain connected to the digital world and the car;
Lighten the load both physically and mentally, welcoming occupants with a more relaxed ambience, displaying only information that is truly useful, improving natural light and the materials used in the cabin.
1/ Photos of the Citroën C6 will be revealed on Monday 25 April 2016 via the international Citroën press website http://int-media.citroen.com/en
2/ Press Days, Beijing 2016. The following executives will be present on the Dongfeng Citroën stand:
- Linda Jackson, Citroën CEO (25 April 2016)
- Sabine Scheunert, Director of Citroën China (25 - 26 April 2016)
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The Citroën brand:
Citroën harnesses creative flair and technology to enhance well-being. Since 1919 Citroën has made a major contribution to putting cars within reach of the general public, providing practical and purposeful answers to the questions arising in each era. Citroën cars today place a premium on design, comfort and useful technology. With 10,000 customer contact points and presence in over 90 countries, Citroën sold 1.2 million vehicles worldwide in 2015. The brand has also amassed eight manufacturers’ titles in the WRC and two Manufacturers’ FIA World Championship titles from the 2014 and 2015 WTCC seasons.